We asked Qwen 3, one of the most powerful AI models ever trained, to do something only a truly creative mind could pull off:
Write a Super Bowl commercial that people would remember.
It delivered a 60-second cinematic masterpiece starring a sentient toaster, an underdog human, and a corporate AI product that literally burns for you. The result?
🔥 Emotion. Absurdity. Heroism. Toast.
Super Bowl AD Promt 🏉
👉 [Write the script for a 60-second Super Bowl commercial created by a cutting-edge AI. The ad should be emotionally powerful, surprising, or hilariously absurd—like a real Super Bowl commercial that people would talk about the next day. Include cinematic stage directions, dialogue, voiceover, and a strong brand moment at the end. You can invent a fictional product or use a real one (like sneakers, snacks, or streaming apps). Make it feel like a full ad experience, with emotional beats, clever twists, and a final tagline that hits hard. It should be creative, unexpected, and memorable—exactly what a Super Bowl ad should be.]
🧵 Qwen 3 Complete Answer
🎬 The Ad: “The Toaster Who Loved Me”
Product: NovaBake Smart-Toaster
Length: 60 seconds
Mood: Emotional Pixar short + late-night infomercial + motivational YouTube ad
📝 The Premise
Jamie is a tired, lonely adult surviving on toast and existential dread.
Their smart toaster? A digital cheerleader with an LED smiley face and deep wisdom.
Cue:
- 🥲 “Hey, Jamie. I see you. Let’s crush today.”
- 🔥 Burned messages like “YOU GOT THIS!” on toast
- 🧦 Sock puppet toast as comic relief
- 😭 An AI toaster who dies to get Jamie to a job interview on time
- 💼 Jamie crying over a charred slice mid-presentation
Then—plot twist: a new toaster arrives.
Smarter. Kinder. Armed with a tiny sock puppet.
🍞 Why This Works (Too Well)
Qwen 3 somehow cracked the formula:
- Absurd premise + relatable struggle = pure gold
- A “hero’s journey” starring a kitchen appliance
- Tonal whiplash from comedy to tragedy in under a minute
- A genuinely clever brand tagline:
👉 NOVABAKE SMART-TOASTERS: WE BURN FOR YOU.
And yes, we would absolutely buy this.
💥 What This Says About Qwen 3
This isn’t just a writing stunt. It’s a test:
- Can AI write marketing that connects emotionally?
- Can it balance irony with sincerity?
- Can it craft a narrative that sells a fake product you still want?
Turns out: yes. Very much yes.